By Colton Eva
With the surge of 3D technology, it’s a perfect time to incorporate it into your business. As consumers continue to shift toward mobile platforms and virtual reality has become more accessible and affordable, brands can use these innovations to create an unforgettable user experience. Here are four ways that integrating a 3D web viewer will benefit your brand.
3D modeling on the web lets brands show off their products
3D modeling is a great way for brands to show off their products. The ability to show a product from all angles and in true-to-life detail, including the materials and textures, can’t be done with traditional photography. This allows consumers to see and feel what they would be buying before they buy it.
3D modeling makes it easy for consumers to access a brand’s catalog
With 3D modeling, your company can create a virtual catalog of its products. A 3D viewer is also an excellent way to showcase your brand’s products and make them more accessible. It’s easy to navigate through the catalog and see what each item looks like in action. For example, if you’re shopping for a car part on Amazon or another online marketplace, you may have trouble accessing the item in person because it isn’t physically available at the time of purchase. With a 3D viewer, however, you can easily access all types of models from anywhere—a perk for both buyers and sellers alike.
3D digitization creates a flawless user experience
3D digitization is the process of converting a physical object into a digital 3D model. It’s most commonly used for applications such as virtual reality (VR) and augmented reality (AR). A 3D scan can be used to create an accurate representation of your product or service, which you can then share with your customers. This makes it easier for them to get acquainted with what you’re selling before making any purchase decisions.
A good example would be when someone wants to buy furniture online but doesn’t know what it looks like in person. They may find themselves shopping at several different stores before finding something they like and are willing to spend money on it—or they may just give up entirely because they’re not sure if they’ll like the final product after seeing photos online only. By using 3D digitization instead, companies can offer potential customers access to realistic images of their products so they don’t have to worry about whether or not something will look good once delivered at home.
3D modeling provides a better shopping experience
3D models make it easy for customers to find the exact product they want. Shoppers can use 3D viewers to explore a variety of products, at which point they can select the exact item that meets their needs. In contrast, traditional photos are less effective in helping customers find what they need because they don’t show as much detail.
A 2D image may take several clicks before you get to the photo of your choice, but with a 3D viewer, you can simply pan around with your mouse—there’s no need to click through multiple pages or wait for images to load to see more details about an item. This means that shoppers spend less time navigating and more time shopping.
3D models are more engaging than pictures because they allow users to interact directly with objects instead of just viewing them from afar like most photographs do. Because this technology allows users complete control over how they view products (such as by rotating them), shoppers feel like they’re partaking in an interactive experience where all their needs will be met without ever having left home.
Conclusion
3D web viewers provide a great way to show off your products, but they can also be used to create a better shopping experience. Using 3D modeling as part of your e-commerce platform can help customers find exactly what they’re looking for and make it easier for them to access all the other products you offer. The technology behind these tools makes them easy to use on both desktop computers and mobile devices, which means that users don’t need any special equipment or software to access their catalogs or collections.
