How reviews can make or break your business

It’s hard to believe, but the power of online reviews has been around since the dawn of the internet. Yet, in recent years, we’ve truly seen how influential they are. Whether you are a small business or an established brand, if your customers don’t think you deserve their money, then your days may be numbered.

In this post, we will go over some key points about what makes a good review and how you can get more of them. We’ll also cover ways to avoid bad ones! So let’s dive into it:

A few negative reviews can really hurt your business.

Negative reviews can really hurt your business. A few negative reviews could decrease sales and customers and even cause you to lose search engine rankings.

Reviews are important for SEO reasons. They’re a way to show Google what your business is about and help you rank higher in the search results. You want as many people reading your business’s reviews as possible! One bad review can mean lost customers and potential revenue for the future, so respond quickly with an apology or offer a discount to keep them happy.

Having positive reviews gives people confidence in your business.

Positive reviews give people confidence in your business, which goes a long way toward getting them to buy from you.

Positive reviews help build trust, increasing the likelihood of your business’s conversion. They improve search engine optimization (SEO) by spreading awareness about your brand on social media platforms and through search engine results pages (SERPs).

And if you’re thinking about asking customers for reviews before they’ve had a good experience with you… think again. Customers are much more likely to leave positive feedback if they have had an excellent experience with your company. Don’t risk losing potential customers by making them feel like they need to leave at least one star. If anything, ask them what they loved most about their experience while they’re still there so you can use it as part of future testimonials on your website or marketing materials.

You can remove reviews that you think are fake or negative or not legitimate.

If you’re wondering how to remove a Google review that you think is fake, negative, or not legitimate, then here’s the catch.

You can dispute a Google review by contacting them directly. To do this, you’ll need to follow these steps:

  • Navigate to the Google My Business dashboard and click on “reviews” in the menu on the left side of the screen
  • Once there, find the review you want to dispute and click on it
  • Click on “Feedback Options” at the bottom of your screen
  • Under “Contacting us about this review,” click “Send feedback.”

Fill out the form and submit it. Google will then review your dispute and let you know whether they’ll remove the review. If they do remove it, they’ll email you and the reviewer informing them of this decision.

Responding to reviews helps build credibility.

Responding to reviews is important because it helps build trust and credibility. Responding to negative reviews can help you fix the problem while responding to positive reviews is a good way to thank your customers. Responding positively and professionally builds your business’s reputation by showing others what kind of business you run and how you operate.


Reviewing your business can be a difficult process, but it’s worth the effort. It’s important to remember that even if you get a negative review, it doesn’t mean that everything is lost. You can always respond with kindness and empathy to the person who wrote the review.

Infographic Created by News Exposure, Extensive News Clips Archive On Hand Dating Back to 1984

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