By Colton Eva
The reputation score is a measure of social capital, which is another source of potential value creation. It’s more important than financial capital to the company’s future. You can improve the reputation score of your business by helping others, not by helping yourself. To get ahead in the world, you have to make other people look good. In the long run, it’s hard for a business to succeed without a strong reputation.
A reputation score measures the trustworthiness of a business or individual. Companies with a high score are more likely to get recommendations. A high score is essential for companies and individuals because they can reach more people and make more money.
1. Claim Your Listings on Online Platforms
You can add or claim your listings on online platforms even before you have a solid business. If you have a logo, a contact number, and a website, this will be enough to get your business going.
Online platforms like Google, Yelp, and Facebook constitute the modern loom through which your business’ reputation intermingles. You can’t ignore your reputation score anymore. While claiming your listings on these platforms is akin to modern-day search engine optimization (SEO) and is of much greater significance in light of Google’s search algorithm.
Once you have a business, start promoting it online by claiming your listings on the main business directories. Also, claim your social media profiles for your business.
2. Ask for Reviews
Ask for reviews from all kinds of people, including the unhappy and the dissatisfied, and you will get them. You are likely to get bad reviews, but if you reach out to everyone tactfully, the chances are good that you will eventually satisfy most people most of the time.
Once a customer has bought and paid for your product and is happy with it, they will review it. You can ask them to make a comment about it on your website or other websites like Amazon, or you can release it for free and let people review it wherever they like to hang out online. There’s no way to prevent such things as fake reviews, but as long as there’s nothing wrong with your product, those who have bought and used it will happily tell others that you are doing a good job.
3. Do SEO Assessment On Your Online Business
Performing an SEO-health check can give you a sense of how well your site is faring in the search engines and, more importantly, what areas might require some focus and attention. Search Engine Optimization(SEO) is a set of activities intended to improve your website’s ranking in natural search results.
A well-optimized and adequately working website will bring good results, and good results mean that it’s time to adjust the SEO program. You shouldn’t just develop your site and leave it as is because if you want to keep increasing traffic to your site and continue growing, you need to ensure that your site maintains a high ranking in search results, thus a good reputation score.
4. Compare Your Competitors Performance
Businesses exist in a competitive context. Almost any business you start is going to be competing with some existing companies. Those competitors will likely have big reputations of their own. It’s not enough to get into business. You need to plan how to compete with the existing competition, which means you need to measure your progress against them.
You can compare businesses with their peers just like you can contrast people and their peers. Assessing your performance to your competitors is what gives your business its reputation score. A reputation score is an average of how well a company is doing relative to its peers in the same category. The strategy helps you understand that the valid key to success is not what you do but your approach to doing things.
Conclusion
Reputation is the key to growth. If people don’t talk about your business, you can’t grow. The first step toward building an excellent reputation is to make things worth your clients’ time and resources. But by itself, quality is not enough. It’s crucial to make yourself known to the right people with the right messages at the best times. Good reputation review management software will help you monitor and improve your reputation score.
