Keter Expands Use of UBQ’s Bio-Based Plastic to Reduce Emissions

Israeli companies Keter and UBQ Materials are expanding their partnership through the increased integration of UBQ’s sustainable bio-based thermoplastic into Keter’s products. This expansion enables Keter, the world’s largest resin-based consumer goods company, to further its sustainability efforts by reducing Scope 3 emissions.

Keter currently incorporates 55 percent recycled content across its production. The company will now add a 5-10 percent load of UBQTM, a sustainable plastic substitute made from waste, into a new line of “Made with UBQTM” home and outdoor products. This eco-friendly line solidifies Keter’s leadership in sustainability innovation in the industry.

“We aim to improve our industry,” said Keter, Co-Head of Israel and chief Sustainability Officer Iftach Sachar. “We have worked with UBQ Materials for years and are committed to surpassing our recycled content goals. UBQ provides a much greater environmental impact.”

He added, “Combining our global scale with UBQ’s climate-positive material allows us to offer tangible, sustainable products that directly benefit the environment. This joint effort will be highlighted at COP28 as we unite to act on climate change.”

UBQ will start commercial operations at its new Netherlands facility by the end of 2023 to support the production capacity needed for the new product lines. With an 80,000-ton annual capacity, Keter can accelerate the adoption of UBQTM at its European manufacturing centers. Producing UBQ locally allows for a circular economy in the region, converting local waste into material to fuel nearby production.

“This collaboration shows the real-world climate impact when customers work together to enable carbon removal and avoidance,” said UBQ Co-CEO & Chairman Albert Douer. “Keter leads in combining virgin and recycled plastics for material innovation, setting the standard for the whole industry. Building on years of partnership, we’re establishing a new sustainability benchmark for companies to aspire towards – one focused on removing and avoiding emissions.”

Keter’s 2022 Sustainability Report highlighted progress towards its climate goals. Expanding the use of UBQTM will enable Keter to continue reaching and exceeding these sustainability targets in areas like emissions reduction.

At COP28, the two companies shared details of their collaboration. UBQ Co-Founder & Co-CEO Jack “Tato” Bigio joined a panel with Edward Johnson, Keter’s Managing Director for the UK, Ireland, and Nordics. They discussed how UBQTM allows Keter to achieve net zero and plans during the UNFCCC Global Innovation Hub Pavilion event on “Climate Partnerships: Corporate-Startup Collaboration for Net Zero Targets.”

UBQ Materials closes resource loops by creating sustainable materials from waste. Its bio-based UBQTM thermoplastic contains organics, plastics, and other hard-to-recycle residuals otherwise headed to landfills or incinerators. As a certified B Corp expanding globally, UBQ helps leading brands and governments enable a circular economy and meet climate goals through waste diversion and reduced emissions.

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