Shopping online, while perhaps detrimental to the brick and mortar store experience, is an essential part of the retail landscape now. Consumers have the freedom to research a company’s offerings, compare these offerings based on their features or to competing products in the space, price check amongst alternatives and even get first hand customer reviews. Understanding how much opportunity is given to online shoppers, it’s no surprise the industry has seen such immense growth. Unfortunately, a good majority of this growth has come from the industry leaders. The ‘Amazon’s and the ‘Walmart’s of the world. When considering how this growth has impacted smaller businesses, it’s best described as a never ending challenge. Lacking logistical resources can make things on the order fulfilment side of things difficult, but with some of the helpful adjustments found within the resource accompanying this post, your small business can get a much needed leg up on the competition.